Once a scenery is set, it is possible to present e.g. products from different viewing angles, different light moods by light simulation, other optical variations and even product diversity. If a prototype of your product does not exist at the moment, 3D imagination is a further useful way of showing a new idea or product to convince customers or even decision-makers.
By using pictures and animations, contents can often be conveyed faster and more intelligibly than with abstract and long texts, in accordance with the motto:
"A picture says more than a thousand words".